“Spotify is not just one experience service but it provides 345 million (members) experiences.” (Isra Omer)
Isra Omer, the chief product manager of Spotify’s headquarters, attended the Korean online conference yesterday and explained the features of Spotify.
The event started with Isra Omer, senior product manager at the headquarters in Stockholm, Sweden. Omer explained how to use Spotify and said, “We will provide a different level of musical experience to Korean music fans through our extreme personalization algorithm. I am happy to be able to do it.”
Spotify showed bold confidence in the Korean market, where existing platforms such as Melon, Genie, and Flo stand out. Sang-wook Park, managing director of Spotify Korea, said. Spotify’s so-called ‘algotorial’, is an algorithm that uses artificial intelligence to deliver relevant music to users. Park said “We are proud to be the world’s best in providing recommended playlists.”
Korea has become the 90th country in which Spotify has entered. Spotify serviced K-pop to the world even before launching the Korean version. Director Park Sang-wook said, “Over 180 billion minutes of K-Pop playlists such as ‘K-Pop Jackpot’ and ‘Radar Korea’ have been spent around the world, and the time that people around the world listened to K-pop through Spotify has grown more than 20 times over the years.” “We will work closely with record labels and artists in Korea to make K-pop more accessible to the world,” he explained.
Spotify has failed to secure some Korean music such as IU. Omer promised that he would continue to fill in the gaps by diligently receiving feedback from various fields, seeing it as a trial and error encountered while entering a new market. It is also the task of Spotify to break through other specialties of the Korean market. Chart abusing and manipulation problems are typical. Omer said, “We are trying to eliminate as much streaming as possible through state-of-the-art technology. We will continue our prevention efforts by putting the highest priority on data and privacy protection.”
Spotify cited the activation of podcasts to focus on in the Korean market in the future. Spotify added its own podcast function in 2018. It has exclusively secured a podcast of the wife of former US President Michelle Obama and Prince Harry of England.
In the Korean version, the podcast function was first omitted. Director Park Sang-wook said, “As of the fourth quarter of last year, 25% of global users are listening to more than 2.2 million podcasts. We will secure original Korean podcasts and exclusive podcasts and present them within this year.”
In the long run, Spotify will drive the growth of the domestic podcast market.” Spotify released their Korean version on the 2nd and became a hot topic by ranking first in the download rankings on the Apple App Store and Google Play Store.
2021.02.09. AM 3:03
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