ITZY finally unveiled their new song ‘MAFIA In the Morning.’
ITZY released the title song ‘MAFIA In The Morning’ through their official SNS channel on the 29th. It is one day before the release of the new mini-album ‘Guess Who.’
They released the new music video teaser of the song, ‘MAFIA In the Morning.’
It attracted the curiosity and attention of the viewers.
This teaser is proof that even in a short moment, the presence of ‘K-pop representative performer’ ITZY is properly shining. Yeji, Lia, Ryujin, Chaeryeong, Yuna, is wearing all-black clothes. It grabbed the gaze of the viewers at once with gestures that resembled a mafia and pistol. It added splendor with their unprecedented movement changes and powerful energy. The five members’ powerful action and addictive sound covering their faces give the viewers a thrilling emotion.
Particularly, Ryujin’s overwhelming charisma with her skillful facial expression raised expectations for the full version of the performance. ITZY has completed the team’s distinct color by unfolding a performance that exceeds expectations at every comeback. Fans expected the group would stand out once more as an unrivaled K-pop representative performance group through this new song.
Meanwhile, ‘MAFIA In The Morning’ has all three beats of performance, visual concept, and musicality. In fact, leading domestic and international writers participated in completing the album release. This includes JYP Entertainment’s representative producer Jinyoung Park, along with LYRE, Earattack, Kass, Haesol Lee, and Danke.
ITZY expressed the title song, ‘MAFIA In The Morning,’ in an ambiguous expression. They want to convey a meaningful message. It is, ‘I will express my hidden feelings and take away the heart of a loved one.’
ITZY will express it by borrowing the mafia game setting. It is very timely for the Millennials and generation Z fans.
Meanwhile, ITZY is releasing a new album, ‘Guess Who,’ and the title song at 1 pm on the 30th. At the same time, they will release ‘GUESS WHO’ worldwide for their long-awaited comeback. Before this, they held an online fan showcase for the new song ‘MAFIA In the Morning.’
Fans can see the full version performance through ITZY’s official YouTube channel. This is the first time they release the video to the public. On the same evening, starting with KBS2’s ‘Music Bank.’ they started their new album activities.