HYBE opens the HYBE Museum, which has become a ‘giant dinosaur’ in the global music market beyond K-pop. It aims to spread the good influence of music through the opening of this museum.
The HYBE Museum is located on the 1st and 2nd basement floor of HYBE’s new office building in Yongsan-gu, Seoul. It is a complex cultural space that incorporates HYBE’s intention of ‘transmitting emotions with music, sharing good influence, and making life changes.’ It is a space where HYBE’s artists and fans meet through music, and anyone who loves music can enjoy it.
Before opening the HYBE Museum, they held a Media Day and opened it to the reporters first. A total of 1,400 square meters of space filled the HYBE Museum with 1,984 square meters on the second basement floor and the first basement floor, and 2,717 square meters on the first and exit floor.
HYBE INSIGHT, which opens from the entrance, consists of five exhibition spaces released with three keywords: Sound, Movement, and Story.
‘Innovative Sound’ is the first place to meet after passing ‘Intro: Portal,’ which you can feel the immersion into the museum. It is an exhibition space that consists of the first element, ‘Sound.’ It contains the stories of producers and artists who make sounds.
In this station, the character animation of Chairman Sihyuk Bang and Big Hit Music Chief Producer Pdogg (aka Hyowon Kang) appeared. They are exhibiting episodes using BTS’s ‘MIC Drop.’
In addition, there is also ‘Beat Makers’ in which interviews in the categories of ‘Finding Sound,’ of the chief producer of Big Hit Music, Pdogg, and the producer of Pledis, are played on two monitors respectively.
Besides, there is ‘Studio 360,’ which allows you to look into individual studios directly through a monitor. It has images of producers and artists’ work spaces taken with a 360-degree camera. Then, ‘Sound Layer,’ where you can experience the process of creating music by overlapping various sounds.
In ‘Dynamic Movement,’ it expresses ‘dance’ choreography videos of artists performing passionately. People can see it on a large screen to increase concentration. There is also a space exhibited with the concept of looking through video choreography practices through cam recorders.
In the third element, ‘Story,’ you can enjoy the music and lyrics that are organically connected with the artist’s own story. The BTS’ ‘HwayangYeonhwa’ is a map that connects scattered clues. Seventeen Production objects are in the form of assembly kits and a pop-up book. It contains NU’EST’s ‘Queen’s Knight.’ Also, it depicts the main scenes of the story. In addition, the stars in the story of Tomorrow by Together (TXT) revealed by the five boys who save themselves and the blue butterfly of GFRIEND were captured through a visual video installation.
Also, there’s a session to check out the inspired parts of the novel ‘Demian’ from the idea of Chairman Sihyuk. Bang. It will surely double the interest of the fans.
There is also an interview video space where artists directly talk about the lyrics they have participated in. You can listen to the audio through each installed speaker.
The highlight of the second basement floor is the ‘HYBE Music’ session. It’s a space that commemorates the footsteps of HYBE music and the moments of glory of the artists. The 8.5m tall trophy wall connects the first and second floors below the ground, and a large screen surrounding all sides is combined, allowing you to look into the footsteps and glory of the artists. The best part is the Trophy Wall, full of trophies from HYBE artists who received honorable trophies in the global music market.
Next, the first basement floor will feature James Jean, a world-renowned artist and famous for his fantastic visual art. He participates in the event and unfolds a ‘Garden’ with the title of ‘SEVEN PHASES’ with the theme of BTS.
Wooden sculptures designed by James Jean are characters that capture the characteristics of BTS members. They will also display sketches, drawings, and James Jean’s previous works to present more attraction.
It also included “fun things to enjoy” such as a space to enjoy contents in the form of rhythm games. There’s a motion interactive experience to let the visitors feel the effects of choreography videos.
‘Music Is My Life’ is the last session of the Outro exhibition. HYBE Labels artists sincerely unraveled the stories of their own music and efforts through interview videos.
Outro also contains a space where HYBE Labels artists’ albums gather to create a spectacular view.
Official products will be available at the Museum Shop. It is the last station where visitors can purchase souvenirs from visiting the HYBE Museum.
The HYBE Museum is open every Tuesday through Sunday and has a total time limit of 2 hours.
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