Animoca Brands and Cube Entertainment (Cube Ent) announced a joint venture.
On November 15, Animoca Brands and Cube Entertainment will jointly establish a music metaverse platform and develop non-fungible tokens (NFTs) and ecosystem tokens using the IPs of global Kpop stars belonging to Cube Ent and their artists.
The joint venture will issue NFTs using resources. It includes digital sound sources, albums, portraits, and avatars of globally popular Kpop artists under the management of Cube Ent. This will enable true digital property rights and other blockchain benefits for artists and their fans.
Yat Siu, co-founder and executive chairman of Animoca Brands, said, “Kpop is taking the world by storm. So, here at Animoca Brands, we can’t wait to work with Cube Entertainment and its roster of Kpop artists. We will continue our efforts to make the open metaverse a reality.”
Woohyung Ahn, CEO of Cube Entertainment, said, “We anticipate this will be an important beginning for leading the global digital culture market and advancing the digital content industry.”
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