Brave Entertainment, the agency Brave Girls, apologized for the many issues that fans raise regarding Brave Girls-related activities.
On July 23rd, Brave Entertainment posted a lengthy apology regarding various controversies through its official social media.
The company’s vice president said, “I bow my head in apology for the many shameful events that took place recently. I want to explain the circumstances and follow-up measures we are taking in response to the many issues. Also, the compensation the company will be providing, and a promise that these issues will not happen again.”
He continued, “Brave Entertainment was not able to meet your expectations and return the love shown by everyone. So, those in charge, including myself, are all feeling heavily responsible.”
Then, he spoke about his position on the controversy over the fan manager’s abuse of power, the unilateral deletion of posts by the fan community manager, and issues related to the merchandise.
First, regarding the controversy over the fan manager’s abuse of power, he apologized. He said, “The fan manager submitted a resignation letter, and the company has accepted it. I promise that the newly appointed fan manager will go through a strict test of character and communicate from the viewpoint of the fans.”
In addition, the agency promises to retrieve and provide refunds for all of the merchandise sold originally. They will be reaching out to each one of the purchasers.
The agency said, “We will retrieve and provide refunds for all the merchandise sold originally that refunds and returns were requested for.”
Earlier, a fan of Brave Girls recently said that she would deliver the support items on the spot on the condition that she would not face the members while supporting sound equipment worth 50 million won. It includes microphones, but the offer got rejected. Also, a fan manager checked the support items on the street. In addition, there was even more controversy over the fan manager’s treatment of fans.
Meanwhile, Brave Girls rose to the top after their reverse popularity with ‘Rollin,’ released four years ago. They emerged as a global trend since then. The 5th mini-album ‘Summer Queen,’ released on June 17th, established Brave Girls as a trending girl group with the title song, ‘Chi Mat Ba Ram.’
The following is the official position of Brave Entertainment.
This is Brave Entertainment’s vice president Jong Hwa Lee.
I bow my head in apology for the many shameful events that took place recently. I want to explain the circumstances and follow-up measures we are taking in response to the many issues. Also, the compensation the company will be providing, and a promise that these issues will not happen again.
Brave Entertainment, which grew through the fans’ love, recognized the gravity of the many issues and reflected on them. That is why we are posting an official apology. Brave Entertainment was not able to meet your expectations and return the love shown by everyone. So, those in charge, including myself, are all feeling heavily responsible. I acknowledge that we could not prevent the shameful events in advance and react to the problems inadequately. So, I sincerely apologize once more. I would like to especially apologize to the Brave Girls fans who felt discomfort due to the issues addressed below.
1. Controversy over fan manager’s abuse of power
2. Fan community admin’s arbitrary deletion of posts
3. Product-related cancellation and return quality problem
4. Brave Entertainment’s position on the advertising agency
5. Brave Entertainment’s position on YouTuber H
6. The issue of an acquaintance (model agency) participating in the commercial filming project
7. Problem of negligence in communication within the fan community
8. Position regarding Brave Girls’ YouTube official channel
Explanation:
1. The fan manager has submitted a resignation letter, and the company has accepted it. As it is an issue that occurred due to my lacking managing abilities and mismanagement of the employees, I will humbly accept the criticism expressed by the fans. I promise that the newly appointed fan manager will go through a strict test of character and communicate from the viewpoint of the fans.
2. Through meetings with all employees in the related department, including the new fan manager, I will do my best to avoid recurring incidents. We will thoroughly educate the fan community post admin and the employee responsible for ordering the deletion of the posts. I will guide them to listen closely to the opinions of the fans.
3. We promise to retrieve and provide refunds for all of the merchandise sold originally that refunds and returns were requested for. We will be reaching out to each and every one of the purchasers.
4. Regarding the advertising agency that produced a commercial using content filmed at the commercial shoot on July 5 which pertains to a breach of contract, we will officially cancel the contract after the production output is delivered.
*Breach of contract: Filming content without prior consultation / Inviting a YouTuber without prior consultation
5. Our company has not had any discussions or conversations regarding YouTuber H who caused trouble. The advertising agency decided to sue the YouTuber. So, we will not take any further legal action after we confirm that the advertising agency has filed the lawsuit.
6. Regarding the suspicions of acquaintance employment that were raised by many fans, we inform you that the suspicions are not true. The company did not request the model agency to work on the production of the advertisement. Instead, we sent the advertisement model contract through the model agency.
7. We will increase the number of admins and make an effort to increase communication in the fan café. We will collect the fans’ opinions and have regular internal meetings where all executive officers including myself will listen to the opinions of the admins for the fans.
8. We submitted the application for the Brave Girls channel to be an Official Artist Channel (OAC) immediately after it met the conditions of eligibility and are awaiting YouTube’s response. We apologize for failing to quickly provide updates on the process, and we will improve ourselves by communicating more swiftly. There were many fan opinions regarding subtitles not being available at the moment of a video’s release. We are creating the subtitles through a partner company. It takes two to three days to create the subtitles, so it takes time for them to be available on the videos. We will ask the partner company to speed up the process as much as possible.
In addition, if there are any issues other than these that I have not identified, I will take time to check each one and do my best to solve them.
Thanks to the immense attention and love shown by the fans, Brave Entertainment is walking a path and taking on work that we have never experienced in the past. However, lack of experience and knowledge cannot be a reason or excuse for the many mistakes, so we are working on taking firm and transparent follow-up measures.
After this time, Brave Entertainment will keep this apology posted on the announcement section of the official website and social media channels for 10 days. We promise to establish specific plans for improvement to create change so that we can repay the love shown by the fans, and using this experience as a stepping stone, we will take more thorough and careful steps with a greater sense of responsibility. In addition, we would also like to thank the fans, and we genuinely apologize once again.
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