It is noteworthy that the Kpop group BLACKPINK’s streak of billions of views on YouTube continues. Increasing the number of views in the music video of the latest song has become steeper. Also, their existing hit songs are still popular. It only confirms the steady love of global fans for them.
According to YG Entertainment, on October 30, the music video for BLACKPINK’s 1st full-length album title song ‘Lovesick Girls’ surpassed 500 million views on YouTube at 11:49 pm the day before. It’s been about a year and a month since its release, and it’s BLACKPINK’s 11th video surpassing 500 million views.
‘Lovesick Girls’ is a song with a lyrical melody and BLACKPINK’s powerful vocals on top of a country-style guitar sound. Jisoo and Jennie participated in the lyrics and composition. Unlike previous popular works for their intense performance-oriented composition and directing, the mature inner performances of the members stood out and received favorable reviews.
The music video for ‘Playing with Fire,’ one of the double title songs of BLACKPINK’s second digital single, ‘SQUARE TWO,’ also surpassed 700 million views on YouTube at 12:55 am on the same day. It has been five years since its release. But, it has captured the hearts of fans worldwide. In fact, it is a song that has revived BLACKPINK’s girl-crush charm.
With this, BLACKPINK has achieved ‘Playing With Fire’ and ‘DDU-DU DDU-DU’ with 1.7 billion views,’ ‘Kill This Love’ with 1.4 billion views, ‘Boombayah’ with 1.2 billion views, ‘As If It’s Your Last’ with 1 billion views, ‘How You Like That’ music video with 900 million views and performance video with 800 million views, and ‘Whistle’ and Jennie’s solo songs ‘SOLO’ with 700 million views. In fact, this is the highest record for a Kpop artist.
BLACKPINK’s performance on YouTube, which has a total of 32 billion views, is quite unique. The cumulative number of videos has exceeded 20.7 billion. Also, the number of subscribers to their official YouTube channel is currently 68.8 million. They ranked first in the field among male and female artists around the world. In addition, individual members and BLACKPINK have a total of 250 million Instagram followers.
With this powerful ripple effect, Kpop group BLACKPINK is taking the lead in various social contribution activities. It includes being the UN SDGs (Sustainable Development Goals) ambassador. Also, they participate and donate in various public interest campaigns. On November 1 and 2, the 26th UN Conference on Climate Change (COP26) will deliver messages encouraging awareness of climate change issues and environmental protection at the 26th UN Convention on Climate Change.