BLACKPINK’s ‘Kill This Love’ music video has surpassed 1.3 billion views on YouTube. This is the second milestone in BLACKPINK’s career.
According to YG Entertainment, on May 22nd, BLACKPINK’s ‘Kill This Love’ music video surpassed 1.3 billion YouTube views at 1:39 pm on the same day.
With this, BLACKPINK became the first K-pop group to have two music videos with more than 1.3 billion views. Previously, their other mega-hit song ‘DDU-DU DDU-DU’ reached 1.3 billion views. This music video is currently approaching 1.6 billion views.
‘Kill This Love’ music video is steadily narrowing the gap with ‘DDU-DU DDU-DU, which has written various new records. In fact, ‘Kill This Love’ reached 1.3 billion views in about two years and a month, about 35 days faster than ‘DDU-DU DDU-DU.’
‘Kill This Love’ is a powerful song with strong lead brass and magnificent drum sound. Particularly, the addictive point choreography, such as shooting a long gun, doubled the charm of BLACKPINK’s girl crush charm. They captivated music fans around the world.
The music video received enthusiastic responses, surpassing 100 million views 63 hours after its release. It was also listed as the only K-pop in the top 10 music videos in the world in 2019, released on YouTube.
After its release, ‘Kill This Love’ ranked 24th and 41st on the US Billboard 200 and Hot 100 chart. Also, it ranked 33rd on the UK Official Singles Chart Top 100, breaking new records for K-pop girl groups at the time. In addition, they became the first K-pop girl group to top the US iTunes song charts. BLACKPINK are beginning to show their full-fledged prominence in the pop mainstream market.
Since then, BLACKPINK has succeeded in establishing itself as an artist with tremendous influence in the global music market. They are raising the status of K-pop by standing shoulder to shoulder with global pop stars.
BLACKPINK has a total of 28 billion views music videos. Their YouTube subscribers also surpassed 61.3 million.