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In this advertisement, Jennie enjoys soju in various situations and places, from home drinks to parties. The feature is that it is familiar and friendly to the MZ generation by borrowing a social media format using ‘likes’ and ‘hashtags.’
A brand official explained, “We created an advertisement that can create synergy with the model (Jennie). “
The new advertisement attracts many people’s attention, with over 2.5 million views within two weeks of its release.
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