The first outdoor festival, ‘Beautiful Mint Life 2021,’ will be held in 1 year and 8 months. It will take place at the Olympic Park for two days, from June 26 to 27.
‘Beautiful Mint Life’ is the first large-scale popular music performance. They will conduct it after the government announced the social distancing reform plan on June 11. The main point of the reorganization plan is instead of 100 people; they have the permission to expand it to a maximum of 4,000 audiences. The issue of equity that has been continuously raised concerning other performance genres is resolved. So, hope will surely rise in the popular music industry, which has been stagnant for a while.
In response, Mint Paper, the organizer of ‘Beautiful Mint Life,’ said, ‘It is a grateful decision for the agencies who were preparing for the event amidst anxiety. I know that easing the rules does not mean the end. We are preparing with a greater responsibility than ever before.”
In fact, Mint Paper announced various operating plans along with the announcement of the opening of ‘Beautiful Mint Life.’
They collected additional inquiries and answers from the audience and posted them on the official website and social media.
The organizers said, “As this is an unexpected site, the audience can understand the operation plan to ensure a smooth and safe process. To this end, we are constantly devising measures to communicate various rules and minimize inconvenience to the audience clearly.”
In fact, this year’s ‘Beautiful Mint Life’ starts about 4 hours later than before, considering the audience’s time spent on-site. But the performance time of individual artists is similar to previous years. It is the organizer’s decision considering both the convenience of the audience and the purpose of the visit.
The performance industry is also looking at the progress of ‘Beautiful Mint Life’ with interest. An official said, “The organizers’ efforts from the planning stage is in line with the government’s deregulation.”
This year’s ‘Beautiful Mint Life’ consists of a seating system with a distance between mats and chairs. It is without a single-stage and standing zone to minimize the audience’s movement. All audience members must go through a QR check and body temperature measurement before entering.
After completing a self-diagnosis using a rapid antigen kit that allows you to check the results within 10 minutes, they can move to the concert hall. ‘Beautiful Mint Life’ is still the only domestic performance that applied this kit. They will use the KSPO DOME building near the concert hall as a quarantine center for all these processes. The organizers shared the goal, “We want to set a precedent that hosting a festival in the era of Covid-19 is possible. We can also set an industry standard that we can realistically apply.” They emphasized that active cooperation from the audience is essential for this.
The first 3,000-seat ticket, which opened on May 25, was sold out in just one minute. Maybe because this will be the first outdoor music festival since the outbreak of Covid-19. This is like a welcome to the long-awaited outdoor festival. Attention is focusing on how organizers will express the operation plan they prepared to the actual site. Many are expecting that the New Normal Era Festival, created by audiences, artists, staff, Mint Paper, and ‘Beautiful Mint Life,’ will make new standards.
Earlier, on June 8th, the organizers released a timetable containing the entire lineup of ‘Beautiful Mint Life.’
On Saturday, June 26th, singer-songwriter ‘Damons Year,’ recognized for his delicate and unique vocals, and ‘The Solutions,’ a leader in domestic future pop, announced their joining. So, it is raising the expectations of music fans. In addition, the young band ‘SURL,’ Joon-il Jung with unique sensibilities, and Paul Kim with soft sensibility, will be the headliner on Saturday, June 26th, following the performances of ‘Peppertones’ and music powerhouse ‘Lee Hi.’
On Sunday, June 27th, the lineup added freshness with the addition of Indie super rookie ‘Yebit’ and JTBC’s ‘Super Band’ winning team ‘Hoppipolla.’
On top of that, ‘Colde’ and ‘N.Flying,’ who have been working in many ways by releasing their first full-length album on June 7th, will participate. Also, Stella Jang, ‘Daybreak,’ and ‘Soran’ will mark the final performance of Beautiful Mint Life 2021. The audience is excited about the outdoor concert in June, in which artists with various colors will be present.
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